How to increase site traffic

Optimization with SEO

Thanks to competent SEO optimization, you can reach the top of the search results. In short, it is a work for the future, which can give long-term results. Casual or banner ads will help you with this. Thanks to that, you can get site links from various advertisements and other internet resources.

To increase website traffic, we recommend that you engage in not only external but also internal SEO optimization. For this you should:

  • Check the layout for errors;
  • remove duplicate pages;
  • adjust resource compatibility;
  • make a semantic core;
  • Fill all page description tags correctly.

Make sure your site is easy to find and easy to use. If a significant audience leaves the site seconds after logging in, it increases the bounce rate. As a result, the resource in search results is reduced.

How to increase website traffic with content marketing

Nothing would be more useful than useful and interesting content for a resource. If information is created for people, they will see it and come back again. At the same time, all content is divided into internal and external.

It is easiest to understand what it is with an example. Yes, you should know that blogging takes a lot of time and resources. Publications must appear consistently, they must be of good quality, and you must promote them. This is internal content, if it is of high quality, you will have regular readers.

Ensure that the semantic core includes as many groups of requests that your resource can provide a relevant answer. Skipping irrelevant queries will help increase site traffic. Among them: mention of goods and services you don’t provide, names of colonies you don’t work with, names of competing companies or common words with spelling errors.

The work of the resource must be organized in such a way that the reader spends as much time on it as possible. For this purpose, use the following recommendations:

  • Create publications that are interesting to read for those who are not looking for something specific;
  • Link articles to each other, this way they get a second life.

It is better to design the content in different ways: create checklists, infographics, slide videos. This will help increase traffic to the site, because someone does not want to read the article, but will save the graphic content or watch the video and vice versa.

External content is a method of driving traffic to a site using other sources. Thus, there is no need to engage in their advertising, you just need to leave a link to your site in the content.

Use of social networks

It is also possible to increase traffic in social networks with the help of SMM promotion. Don’t just focus on your followers. We advise you to listen to the following recommendations:

  • Give a person a reason to visit the site (write an interesting post that will attract the client);
  • Work with likes and reposts (they show audience engagement and most social networks accurately rank posts by this feature);
  • Add a repost button from the site to the social network.

How to get site traffic with redesign

Experts say that the design should be changed at least once every 2 years. These can be gradual changes on the site, when something changes on it from time to time, or radical, such as a complete overhaul of the appearance or corporate style.

How the site is perceived by the visitor depends on the design. If it is already old, new customers are unlikely to stay here for long. However, if a permanent audience is already formed, it is important not to overdo it, so as not to disperse it with too drastic changes.

How to increase site traffic

Checking the filter
It includes checking for filters to attract traffic to the site. There can be many reasons for this:

  • Use of black or gray SEO practices;
  • Purchase of bulk links;
  • A large number of technical errors;
  • Overoptimized content placement with low specificity;
  • viruses or hacking.

As a result, the resource may appear too low in the search, or may be completely or partially removed from the index. To get rid of the filter, you need to eliminate the cause of its occurrence, which can often be found in notifications.

Increasing Site Traffic: What Not To Do

There are many ways that can only harm your resource. In order not to make a mistake, never use it:

  • running the site through various directories;
  • use of programs to cheat attendance (such bots were popular a few years ago);
  • Working with hopeless directions (choosing a product for which demand is very low, creating an online store that only works in a small city, promoting products through the wrong channels, etc.).

Increase site traffic with professional help

If you decide to launch your own business resource, whether it’s an entire store or just a landing page, you need to not only develop it, but also regularly support the target audience.